Out of the Trees Web Design & Development

Why Modern Web Standards Can Save You Money

Page 1 of 4

Skip article index

  1. Introduction To Web Standards
  2. Reduced Development Costs |
  3. Long-Term Benefits |
  4. Future Benefits |

Introduction To Web Standards

By ensuring that your web site is designed to modern standards, you can benefit from significant cost savings and even increased revenue generation.

In the mid-1990s, web sites mainly consisted of black text on a white background. Since then web designers have become more ambitious, experimenting with ways to build more attractive pages.

Unfortunately, many of these techniques involved workarounds and tricks, such as laying out pages using invisible tables, using images for text, or even designing for just one browser. Although these methods worked, they also had a large number of unwanted side effects, such as poor accessibility, reduced usability and increased development costs.

However, as the Internet has matured, standards for building web sites have been developed by the W3C, the body that governs the formats that make up the web.

These web standards set out best practice guidelines for designing pages to certain internationally-agreed rules, which will be supported far into the future. Although the guidelines are technical, the end results are compelling from a business perspective.

A key part of these web standards is the use of Cascading Style Sheets (CSS) to separate of structure and content from styling (fonts, colours and layout). Although the use of CSS removes the need for tricks and workarounds, sadly many web designers still rely on the old techniques for creating sites.

One analogy is that web standards are like building regulations. Sure, anyone with a hammer, nails and a few materials can build a basic structure that will keep the rain off for a while, but only by adhering to building regulations can you be sure that the structure will be safe, easy to maintain and will work properly for years to come.

By hiring a web design agency that builds sites to modern web standards, you can benefit in a number of ways, which we outline below.

Continued on next page »

We can help you reach a wider audience through the application of web standards and accessible design practices.

“I have been working with Out of the Trees for several years now, and they always show a rare ability and willingness to help me work out my needs (and supply them) rather than just trying to sell me as much as they can.”

David Grey,
Director, Village Film Ltd

More client testimonials »